Strategic management Essay Example | Topics and Well Written Essays - 11000 words - 1

Strategic management - Essay Example Corporate culture describes and governs the thinking, feeling and actions of owners of companies and employees. It does not matter whether corporate culture is written as a mission statement or merely understood by organisational publics. Corporate culture may be founded on the beliefs spelled out in the mission statement or be consisted in the part of a corporate symbol. For example, Apple’s corporate culture is reflected in its rainbow-coloured apple. Contemporary managers are always keen on the corporate culture of their organisations. According to Johnson, Whittington, Scholes, Angwin and RegneÃŒ r (2014), corporate culture has a critical role to play as far as determination of organisational performance is concerned. Fundamentally, how well a business performs is contingent upon the ways through which people behave in organisations. Behaviours, as contended by Mintzberg, Ahlstrand and Lampel (2009), comprise of the actions that lead to production of results. Corporate culture is a subset of these actions; this is why corporate culture is directly proportional to the performance of a business. Capon (2008) believed that all organisations have a developed set of assumptions, understandings, and implicit rules that govern the daily behaviours in the workplace. All businesses have their own cultures that determine the relationships between them and external stakeholders. Corporate culture is not constant and fixed within an organisation. Volberda (2011) posit that all aspects of organisations should feature flexibility in order to enhance adaptability across time, place, and circumstances. If a company is not happy with the current corporate culture, the management can begin looking for ways of changing it into what they want. The management can find alternative symbol, believes, attitudes and even values that can change the direction of behaviour. The management, in this case, should ensure