'Internship on Hotel Industry\r'

'INTERNSHIP REPORT SUBMITTED IN representativeial derivative FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF short letter ADMINISTRATION DONE BY HARIPRASATH M 11BBA0071 IN HOTEL SHEVAROYS PRIVATE LIMITED. UNDER THE counselor OF PROF. C. M. MARAN Professor, VIT traffic enterprise School SEPTEMBER 2012 security measures This is to certify that the Internship breed hitmanmitted by Hariprasath, Reg. No 11BBA0071 to VIT Business School, VIT University Vellore in partial fulfillment of the requirements for the breaker point of Bachelor of Business memorial t fitt is a bonafide record of work motorcarried by(p) by him under my supervision.The contents of this thesis, in full or in part build not been submitted in each(prenominal) form to any another(prenominal)wise touch on up or university for the award of any degree or diploma. Faculty Guide curriculum Manager Internal Examiner extraneous Examiner DECLARATION I, Hariprasath M, Reg. No 11BBA0071, a Bon afide student of the VIT Business School, VIT University, Vellore, hereby curb that the Internship Report submitted in partial fulfillment of the requirements of the Degree of Bachelor of Business goerning body of the VIT University, is my original work. Date: Place: VELLORE Hariprasath. M ACKNOWLEDGEMENT I would moderate cargon to fade my sincere thanks to Prof.J. Naga Venkata Raguram (Programme Manager), VIT Business School, VIT University, Vellore. I would like to express my sincere gratitude to my fed geological eration guide, Mr. Umar sheriff, General. Manager, Hotel Shevaroys. , Yercaud for guiding me throughout my summer internship work. His encouragement, term and effort argon greatly appreciated. I would like to thank my faculty guide, Prof. C. M. Maran , Professor, VIT Business School for lone(prenominal) his valuable inputs and eonian support towards me throughout my internship and providing me an opportunity to look out incline the kinfolk elbow populate an d unendingly motivating me to overstep my best(p).It was a actually wonderful learning experience. I would similarly like to thank my p bents for reinforcement and advance me to come the project. I would as well like to thank all the respondents who notched their opinions and suggestions and some ages particular look ons throughout the internship tenure which made me everlastingly update and made myself to undergo a successful gearinging. Date: Place: Vellore Hariprasath. M CONTENTS 1. Introduction| 06| 2. Industry visibleness| 07| 3. Company Profile| 08| 4. Major players in hotel application of Yercaud| 11| 5.Organizational structure of Hotel Shevaroys. | 12| 6. Several Departments of Shevaroys| 13| 7. Finance and humanity Resources Department| 14| 8. viands and drinkables envisione section| 15| 9. House property subdivision| 18| 10. Marketing final causee section| 20| 11. cause plaza surgical incision| 24| 12. pulverisation Analysis| 26| 13. Recommenda tions | 27| 14. Conclusions| 28| 1. INTRODUCTION Hotel Shevaroys is one of the finest restaurants in the hillock situation of Yercaud. It scores seventh stray in carrying out in comp atomic number 18d with other the hotels in Yercaud surveyed by a proceeder web office.Since in the course of instruction 1971 in earns favourable name in the society by providing character solid pabulum as healthy as taste. This report allows you the story Indian hotel industry and a detailed view of hotel Shevaroys. The study report sticks a demeanor to comprehend the structure and enjoymentctions of the organization in a restaurant. The internship report pacts with the organizational functions and consummation of hotel Shevaroys In this report, I read examine the performance serve up that is existence carried out in the familiarity. The first part of my report shrinks with a detailed organization study.It includes the industry profile, company’s profile, company’s ac tivities and operations, organizational structure, etc. This section gives a exhaustive information about the company and the nature of its functioning. The second part deals with performance and functioning of various plane sections such(prenominal) as pay, human resources, diet and drinks, bowel movement desk, signboard physician incisions sections. In this section, I check abandoned a brief description towards the sections of functioning. In the tertiary part of my report contains my findings, suggestions and conclusion. 2. patience PROFILEThe size of Indian hotel industry is $20 billion. Thirty percent of the sector is organized. An sp atomic number 18 20 international brands atomic number 18 pass judgment to come to India in the next ii eld. Within the sector that is organized, the 5- whizz hotel segment contri exclusivelyes 58 per cent. After witnessing exceptionally bad years in FY09 and FY10 due to the global sparing slowd consume and terror attacks, the Indian hotel industry appears to be now on a path of slow reco real. Foreign phaeton arrivers (FTAs) to India surged from 5. 11 m in 2009 to 5. 58 m in 2010, thereby resulting in an step-up of 9. 3% Yo-yo.India occupies the sixty-eighth position among the cover song tourist destinations in the world, according to the strike and touristry competitiveness report 2011. To encourages the touristry sector, the government in recent convictions, has interpreted some measures which bequeath benefit the sector. In the universal bud ticktack for 2011-12, Rs 11. 7 bn for education of touristry stand and promotion of tourism was allocated. This figure is higher by Rs 1. 0 bn comp ard what was allocated in the previous year. The Centre and states atomic number 18 in any case functional out a PPP (Public-Private-Partnership) model to increase hotel capacitance.Government of India increase send packing on advertising c adenylic acidaigns (including for the campaigns ‘ unima gined India’ and ‘Athithi Devo Bhava’ †Visitors argon like God) to reinforce the overflowing word form of tourism in India. The ministry give tourist visa on arrival (T-VoA) for the citizens of tourist destination and undertook various measures, such as stepping up vigilance in regain on cities and at historically chief(prenominal) tourist sites. The tourism ministry has envisaged a budgetary allocation of Rs 200 billion in the Twelfth Five Year jut.According to the up-to-the-minute touristry Satellite Accounting (TSA) research, released by the World Travel and Tourism Council (WTTC), the pauperism for travel and tourism in India is evaluate to grow by 8. 2% amid 2010 and 2019. This will place India at the third position in the world. India’s travel and tourism sector is expected to be the second largest employer in the world. Capital investiture in India’s travel and tourism sector is expected to grow at 8. 8% bet namen 2010 and 2019. The report forecasts India to get more than(prenominal) capital investment in the travel and tourism sector and is intercommunicate to compel the fifth fastest exploitation business travel estination from 2010 through 2020. 3. come with PROFILE The beginning: In the year 1971, Mr. N. Ramasamy Udayar, a freedom fighter and industrial list of Salem bought a British Bungalow situated amidst 14 state of lush green coffee bean plantations and reborn it into a guest house with sightly 4 retinue and a nonaged kitchen to cater to the then rare visitor of Yercaud. world a strong visionary, he sensed the potential for growth of the tourism industry in Yercaud which inspired him to set path in the expansion of the property.Consequently, in the year 1972-73, the pocket-size guest house blossomed into a hotel with the addition of 8 more suite and a restaurant do Hotel Shevaroys the first full operational hotel on the hills. At the advent of 1979, Mr. Udayar introduced th e concept of idiosyncratic cottages to accommodate the elite and wealthy who desire luxurious accommodation. With the commencement of 11 unequivocally designed and considerably-appointed cottages, Hotel Shevaroys set the cause of offering villa style accommodation which became the roughly sought after and favorable token of stay in Yercaud.By this time, Hotel Shevaroys was the first to have its own licensed permit board and added more food & beverage outlets to its portfolio. The journey: The year 1991 witnessed the succession of the solicitude by Mr. R. Devadass, the third son of Mr. Ramasamy Udayar. Being a young and energetic tweak in Arts as well as Law, Mr. Devadass spruced up the operation of the stainless hotel. This paved way of life for Hotel Shevaroys to grow leaps and leap to be the premier hotel of Yercaud today standing(a) with 80 cortege, 11 cottages, 4 food & beverage outlets, the majestic Lantana dominion hall and an in-house supermarket.Stepp ing Ahead: The gradual revolution of the management from Mrs. & Mr. Devadass to Mr. Prabhu Ram and Ms. Swathi Virutha is paving way for yet another era of enviable growth for this wonderful harbor of hospitality. As an initial step, the hotel is undergoing a major(ip)(ip) up gradation of its appeal to tolerate out the demands of the modern traveler and impart the ultimate hill resort experience. superintendent Market: The Shevaroys Super Market, located in spite of appearance the hotel premises, is the ideal place to shop for your periodical requirements and too grab souvenirs for your family and friends back residence.Items ingrained to Yercaud such as coffee, pepper, medicinal herbal tea oils and homemade chocolates are some of our best sellers. Internet & Browsing: wide of the mark band connectivity is on tap(predicate) at the browsing centre here and enables you to stay affiliated even while on vacation! The browsing kernel is also weaponed with photo-co pying and printing facilities. In addition, an exclusive train ticket booking system is available for your convenience. Bonfire Sitting around a warm fire outdoors is a greater way to socialize and close up on a feeble night.For those guests who’d like to enjoy this experience, we prat arrange for a bonfire on the lawn (charges apply). An outdoor kick about dinner shag also be organized for a group of guests. Plantation Walk cocoa is grown extensively in the Shevaroyan cumulations and go through the plantations is a great way to experience the freshness of the coffee bloom. The plantation Walk, located inside the hotel, is a racecourse that leads its way into the vast coffee plantations and provides a close look at the coffee shrubs, the tall Silver oak trees with capsicum pepper plant vines climbing around their trunks, various enhancive and medicinal plants.The tall trees and shrubs are home to many birds like the bul-bul, myna and sparrows. The squirrels gear up here are high on caffeine-just saying… Children’s Play put An open children’s play empyrean complete with swings, slide and see-saw et al lets your wee ones have their share of holiday fun! Recreation Room An indoor(prenominal) games preparation located at the basement of the Lantana planetary house will interest those who would like to engulf themselves in a game of table-tennis, carom, darnel or a host of other board games Beauty Parlor and abrade Roomvacationing in a hill station does not have to mean repudiation the regular facial, hair cut or trim. Separate beauticians for gents and ladies are available throughout the day at your dish up. The masseurs are experts in massaging your body to rejuvenate and tone up your tried muscles with a wide sorting of Ayurveda and Swedish massages OBJECTIVES OF HOTEL SHEVAROYS: Hotel Shevaroys’s aimive is to provide the best, leisurely . memorable and luxurious slick to Yercaud. Hotel provides easy ac cess to an excellent variety of facilities. MISSION STATEMENT:To be accepted as one of the best magnificent hotels in Yercaud and to constantly strive to improve, allowing us to prosper as a business for the benefit of our guests, our employees and our owner. VISION: The success of any business is contingent on the cogency to meet and exceed customer expectations. At the Hotel Shevaroys, we are proud of our strong fealty to both our guests and our group particles. We recognize that the manner of speaking of exemplary guest go hooklike on a group of fondness team phalluss who share common goals and a true relish to serve.Those goals and assist spirit are expressed in Our Brobdingnagian Three, which lies at the heart of our hotel mission logical argument our hotel is a place where e really guest receives100% satisfaction in the service, products and environment we proudly provide. VALUES: It is one of our main tax that our guest should enjoy luxurious time in our hotel . SUBSIDARIES: The subsidiaries of Hotel Shevaroys are * Malar Mess light vegetarian hotel located in Yercaud. * Karupaiah hotel. Spicy non vegetarian hotel in Yercaud. * Shevaroys institute of hotel management, Yercaud. * Hotel Salem Shevaroys. 4.MAJOR PLAYERS OF HOTEL INDUSTRY IN YERCAUD 1. The Regent Hill Side haunt. 2. megabyte Palace & Spa. 3. GRT Nature Trails Hotel. 4. The Lake woodland Hostel Yercaud. 5. Grange Resort 6. Sterling Resort 7. Classic Cottage 8. Wellington Hill Resort 9. Hills Resort 10. Yercaud International 11. Tamilnadu Tourism Development Corporation. 12. Silver Holiday Cottages 13. Ponkailash Holiday Home 14. Star Holiday hostelry 5. ORGANIZATIONAL STRUCTURE OF HOTEL SHAVEROYS 6. FUNCTIONS OF THE DEPARTMENT The major segments of the restaurant are: * intellectual nourishment and beverages department * receipts department House keeping * Accounts department * Marketing department * cause desk (reception) department. The quintet departments are a ctively functional with the co-ordination. These five departments come under general film director Mr. Umar Sheriff. The operational departments of the hotel are * hold department * Food and beverages department * campaign office department The strategic departments of the hotel are * Marketing department * Finance department 7. FINANCE DEPARTMENT: * The H. R united finance and human resources departments are managed by Mr. Kailasm with two assistant’s graduates. The finance department inclined purchases, gross revenue, and salaries of the employees. * A key region in accounting, accounts payable ensures that all bills are nonrecreational on time and all discounts are taken minimizing the be of the hotel. * Accountants work closely with the purchasing department to verify that all invoices to be paid are indeed invoices of the hotel. * The assistant accountant divides the various functions to be performed so that the work load will be even. * Assistant expertness be creditworthy for chance(a) legal proceeding while another works on special projects, budgets, analyses. Shevaroys keeps two books: the guest daybook is associated with the guests staying at the hotel while the city ledger contains all other billings. * The accounting department has a person in accounts receivable working with the city ledger so the hotel is able to bill and collect revenues due. world Resource * The company recruits the employees directly from their own hotel institute and other institutes. * The employees are practised as per the performance appraisal. * The work securities provided to employees peculiarly women. * The company provides monthly groceries to the employees from their supermarket. Free checkup checkups facilities are provided to the employee 8. FOOD AND BEVERAGES DEPARTMENT * Food and Beverage Department (F&B) is responsible for maintaining high feature of food and service, food costing, managing restaurants, pubs, etc. * Food and Be verage Service is the service of Food made in the Kitchen and Drinks prepared in the Bar to the Customers (Guest) at the Food & Beverage premises, which roll in the hay be: Restaurants, Bars, Hotels, Airlines, Cruise Ships, Trains, Companies, Schools, Colleges, Hospitals, Prisons, Takeaway, etc * Mr. Raja prakash is the coach-and-four of the department. Food and beverages department includes: * Bar * Kitchen * bolshie dragon Resto-bar Duties of Food and Beverages Department: * The Food & Beverage department is the largest department on board comprising of various areas working together to cater to our guest’s food and beverage ineluctably. * From mouth-watering meals to scrumptiously refreshing cocktails. * Entry level positions within this department include waiters, cooks, bar servers, hotel stewards. * rig out tables or counters for meals. * Stock the service area with supplies (for example, coffee, glassware). * Greet customers; present menus and help cus tomers carry menu items. Inform customers about daily specials. * Record orders and place them with the kitchen and bar. * Pick up and serve orders. * Check that customers are enjoying their meals and prepare any problems. * Suggest and serve desserts and beverages. * reasonably and reset tables. Bar: * Mr. Neelakandan manages the bar. * Mr. Shakhi is the assistant manager of the bar. * The bar timings from 11am to 10 pm. * Local liquors are supplied. * Chicken and veg items are provided as side dish. * Liquors include 14. 5% taxes extra and service charges. Kitchen: * Here kitchen is maintained in just hygienic aims. Mr. Rajaappa is the chief chef of the hotel. * The kitchen of Shveroys divided into Chinese and Chettinadu styles. * Kitchen consists of dish wash as sub department. * Over 20 chefs are working in a team in the kitchen. * Chefs in the hotel are well trained as well as experienced. * Shevaroys has tell customer for its tasty food. * The kitchen is vast across-the -board with modern cooking articles. Resto-bar: A restobar is a pub, bar, and mini club all unite into one building. Including the huge couches and a small dancing floor. * In Shveroys resto-bar is named as red Dragon. In this bar foreign liquors are served. * Price of the liquors includes all the taxes. * The bar fully air conditioned. * It opens at 10. 30 in the morning and at 12. 30 at night. * The bar has more topical anaesthetic customers than tourists. * The bar is decorated with mirrors, woody handicrafts. * The bar is also maintained in hygienic conditions. * Waiters are well trained to serve the custom. ORGANISATIONAL map OF FOOD AND BEVERAGES DEPARTMENT 9. HOUSE tutelage DEPARTMENT * Housekeeping is the department that deals basically with cleanliness and all ancillary service devoted to that. The customer feels comfortable only in the environment which is clean and well ordered, so cleanliness is all- beta(prenominal) for health foremost also for well-being. * Acc ommodation in hotels tend to be the largest part of the hotel, it is the most revenue generating department, the housekeep department takes care of all rooms is often largest department in Shevaroys. * The rooms in hotels are offered as accommodation to travelers/ guest as individual units of bedroom. * Hotel offer laundry, dry leaning facilities for guest clothes, brake shoe polishing facilities also.Hotel aims to contrive environment comfortable and offer specialized service to the guest. * Shevaroys get up the ambiance as pleasant as possible by nice colouration scheme, attractive furnishing and a well-kept economic faculty. * The fine accommodation and service are provided to the guest so they are dexterous with the hotel. * The guest satisfaction is its primary object and the hygiene factor is always being present in the hotel. * The manager of keep department is Mr. Raman a postgraduate is hotel management. * The department includes linen department, Mr.Govindarajan manages the linen department * The linen department is the Centre stage for the supporting role that the Housekeeping Department plays in the hotel. Most linen rooms are centralized and act as a storage point and distribution center for clean linen. * Over 25 employees are working in housekeeping department of Shevaroys. ORGANISATIONAL CHART OF HOUSEKEEPING DEPRARTMENT KEY: *1 †Standard, Bougain, Old archit villas *2 †Cottage, Dalia, New archit, rooms 10. Marketing department Marketing blend: The hotel Shevaroys’s is integrating all elements of merchandise unify successfully. Promotion: The basic way of promoting the hotel is by phone calls and then the in the flesh(predicate) impact by the marketing staff, added to that they value customer’s comments too and it’s very important for promoting hotel. * Marketing staff’s public relation is very strong they meet the corporate population on a very palsy-walsy way. * Public relation in local a nesthetic market will remain an important element in them marketing mix presenting the hotel as a supportive member of the communicating and participating in noteworthy local events. * For advertisement they publish broachers, and if there any rude(a) packages comes then they make it in broacher, Buffet packages etc. manner of speaking of mouth are very important for promoting any hotel but for this the hotel staff unavoidably to be very punctual and good, added to that their function need to be very quick. * simple focus will remain on mass communication with via print ads in trade publications and on the internet. * Direct mails campaigns to brisk prospective client will increase as a cost effectual meaning of target campaigning fruit: * Hotel’s products are its rooms and operate and better the room and go will behigher the reputation of the hotel and the quality of product. High quality services accompanied by exemplary personal service, differentiated from comp etition quality with an overall brand strategy, has proven to be the successful approach, generating high level of borrow business. Rooms: There 73 rooms available for cutomers with 6 types namely * high life Villa * fantastic Villa * Orchid room * dahlia room * Rose room(deluxe double bed) * Bougainvilla room (standard four bedded) * Standard double bedded room All of the rooms are calm best place to spend the time. Conference hall: * There is a conference hall called Lantana with a capacity of three undred members. * Vast spacious with wooden flooring. * Food and beverages are supplied as per the invite of the customer. Price: As Shveroys is a three star hotel price of the rooms are moderate and comfortable to the travelers. * sumptuousness VillaRs. 5200 * Deluxe VillaRs. 4200 * Orchid roomRs. 2800 * Dahlia roomRs. 2300 * Rose roomRs. 2011 * Bougainvilla room Rs. 1700 * Standard double bedded roomRs. 1100 * The preceding(prenominal) quoted tariff is on double line of work basis and exclusive of taxes. * Luxury & service tax 17. 65% on the published tariff. * Extra person charges Rs. 650 + taxes. place are inclusive of complimentary buffet breakfast served at the Silver Oak restaurant. Features: * Comprehensive variety of rooms and high life cottages available at wider range of prices. * Luxury and deluxe villas have individual car parking facilities. * Active room service. * 24 hour travel desk ( including air and cartroad travel). * Doctor on call. Marketing plan: The marketing plan of Shevaroys’s is unified to enable them to achieve the strategic goals we have set for them, in terms of increase overall revenue as a result of differentiating their products and services from the competition. Our marketing team of Shevaroys will ensure that the plan is utilise to the best of their ability and with the highest levels of efficiency and accuracy. Website Plan: Website plan of Shevaroys is already up and caterpillar tread but needs to be redesigned to give it an updated look and feel, as well as to secure interactively. The content is good but just need a refresher. Website goals of Shevaroys: The website needs to be able to do the succeeding(a): * Convey our messaging of high quality, opulence business accommodation. Being able to make reservation online able to make changes online. sales plan: * The sales plan hinges upon our sales strategy, sales process and, prospecting plan. * As vast as we maintain the plans laid below we should be in good shape. 11. bird-scarer dominance DEPARTMENT The Front fleck is the nerve center of a hotel. Members of the front-office staff welcome the guests, carry their luggage, and help them bear witness, give them their room keys and mail, answer questions about the activities in the hotel and surrounding area, and finally check them out.In fact, the only direct contact most guests have with hotel employees, other than in the restaurants, is with members of the front-off ice staff. . The front office functions can be divided into five general areas: 1. Reception 2. Bell service 3. Mail and information 4. Concierge 5. Cashiers and night auditors Duties of front office department: * The Front obligation function of a Hotel is to act as the public face of the hotel, primarily by greeting hotel patrons and checking in guests. * It also provides tending to guests during their stay, completes their ccommodation, food and beverage, accounts and receives payment from guests. * Sell guestrooms; register guests and design guestrooms * Coordinate guest services * Maintain guest account statements and complete proper financial settlements. * Receive and process reservation requests for future overnight accommodations. * It also provides assistance to guests during their stay completes their accommodation, food and beverage accounts and receives payment from guests. ORGANISATIONAL CHART OF FRONT OFFICE KEY: H. K-House Keeping 12. SWOT ANALYSISStrength: * comi cal taste. * Financial strength. * Talented employees. * Brand name. * iterate customers. * Centre of the hill station. * Good lead with the locals & travelers. * Sundry types of rooms. Opportunities: * Can become no. 1 restaurant in yercaud * Can expand branches all over Tamilnadu. * Can improve the hotel facilities into five star range Weakness * Old infrastructure * More competitors * No air condition rooms * No Wi-Fi facilities * No go pool * Very few indoor game facilities * Diversity among the workers Threats Lack of picking up of new technology new hotels will occupy the market. * Fewer travelers during pass season. * Few rooms are fill during week days. * Travelling facility is very poor during rainy season * No other entertainment except site seeing RECOMMENDATIONS: * The quality of food essential be improved in hotels. * Prices of food moldiness be reason able according to their food standard and services. * The hotels should follow new technological trends. * Th ere essential be proper marketing and sales promotion for hotel industry. * Hotel should be constructed at pretty-pretty locations. They must raise their voice and transact with government for chalking out sound policies for the betterment in hotel and tourism industry. * Parking facilities must have ample space. * Room services should be according to needs of customers. * Attendants must be adequately trained, educated, well behaved and efficient. KEYS TO advantage: * Continue to develop current relationships with familiar and new guests. * Continue to develop and use a strong communications plan in both national and international markets. * Leverage our strength in the local market as a member of the community by supporting local events. Identify new markets for our services such as University-based target groups. * Continue ongoing staff readiness and skill increase to ensure the highest standards of service. CONCLUSION This is sure that substantiative learningâ₠¬â„¢s are more than negative learning because internship is an important part of the BBA, it has includes many learning’s including these. pledge of the important learning of the internship because in class room we didn’t learn how to talk of the town and conversation with the customers especially in side language so, the internship has given us the chance to do that.Because is something that I learned with the meeting with different types of peoples exclusively for marketing peoples. finished this Internship Training, I have secured a profoundly practical & theoretical fellowship about the functions of various departments of Shevaroys and I am able to gain various managerial functions and how the employees are trained and how they are benefited in the company learned after this training experience.\r\n'