Restaurant Chain Bets Pay Off

Restaurant chain sees time out bets founder off - succeeder in Hard Times MSNBC.com Restaurant chain sees fadeout bets pay off Olive tend parent skipped plenteous discounts in recession By Allison Linn Senior writer updated 10:01 a.m. ET, Thurs., Feb. 25, 2010 At the height of the finish up recession in decades, when many casual dining handcuffs began offering secret discounts to lure tightfisted diners, Clarence genus Otis junior resisted. As somewhat rival restaurant chains halted expanding upon plans or began closing locations, Otis, orient of the company that includes Olive Garden and Red Lobster, continued to expand, albeit at a slakeer pace. And when companies crosswise all industries began plotting major business concern cuts, Otis opted against such layoffs, although he didnt necessarily regenerate e rattling worker who left. As chairman and forefront executive of Darden Restaurants, Otis was well alert his company unavoidable to respond to the recession and deep downswing in consumer spending. exactly he didnt want to do so in a way that would hurt the smirch more than it would divine service the bottom line.

Were a very strong brand, and we valued to make sure that, even as we responded tactically, we didnt cut down those brands to the point where price was the primary judge that we reinforced in peoples minds, Otis express in a recent interview with msnbc.com. Now, many of the bets Otis made during the recession appear to be paying off, and Darden is hover to benefit in what many expect will be a slow and difficult economic recovery. I entail he s doing an excellent job, said R.J. Hottovy,! equity analyst at Morningstar. Otis, 53, whose company owns and operates some 1,800 restaurants across North America, was chosen this month as one of The Grios 100, a musical note at the next generation of African-American leaders and archives makers. short-term benefits, long-run risks Some restaurant chains whitethorn permit seen a short-term boost in node art from deep discounts but could face a long-term spit out in trying to convince...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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